Apple will announce its AI initiative at WWDC 2024 on June 10th
But iOS 18‘s AI initiative might not include a generative chatbot according to Bloomberg’s Mark Gurman with Apple using it to improve how iOS 18 and Siri handle certain several tasks for users or, as Gurman says, “assist users in their daily lives,” For example, Apple has already used Machine Learning to improve things like predictive text.
Apple will probably add a generative AI chatbot down the road which explains why it is looking to license media content and stock images. However, Gurman was probably basing his forecast on Apple’s discussions with Google and Open AI with the thoughts that Apple would make a deal to use one of their chatbots instead of creating one of its own.
But if those discussions were focused on having those two develop apps for Apple’s rumored AI App Store, that would mean that Apple could still be developing a generative AI chatbot of its own for iOS 18. And that would dovetail with the continuing discussions that Apple is having with media firms like Shutterstock.
