LG will exit the smartphone market next month. The move means there’ll soon be empty real estate inside the company’s stores and Apple could fill that area with iPhones and other products.
Apple wants a dedicated area for its products inside LG Best Shops
Business Korea reports that Apple is in negotiations with LG about creating a dedicated Apple area inside LG’s retail stores that would sell iPhones and iPads, in addition to the Apple Watch. LG operates over 400 stores in South Korea dubbed LG Best Shops that sell all the brand’s products including TVs and washing machines.
The local smartphone market is dominated by Samsung, who’s market share stands at over 60% according to StatCounter. The iPhone has captured 25% and LG follows with a 6% slice of the pie. LG’s market share might not be much compared to Samsung, but if Apple can absorb the majority, it would make a big impact on the brand’s iPhone sales and help close the gap with Samsung a little.