Over the last five years, tablet sales have not been growing. There are plenty of reasons for this. As the size of smartphone screens continued to grow, fewer consumers felt that they needed a tablet to own a device with a large display. Additionally, most consumers don’t plan on upgrading their tablets as often as they do their handsets. But this year something happened that made tablets a hot tech product once again-the global pandemic.
Apple leads the way as the tablet market sees life after five dead years
Canalys analyst Victoria Li says that tablets are the perfect device during times like these. She said, “Tablets have come back from the dead as they deliver the perfect balance of mobility and computing power at a wide range of price points during such a crucial time. Tablets are a natural choice for first-time PC users who want something uncomplicated and affordable to work with.” She added, “Another contributing factor is the role these tablets play in the accelerated pace of digital transformation that big and small companies are undertaking. Connected tablets allow businesses to deploy endpoints at crucial stages in their customer and salesforce journeys, thereby helping these businesses ride the storm. Tablets will find themselves at the heart of every digital transformation going forward.”
According to TF International analyst Ming-Chi Kuo who already knows what soup will be served in the Apple cafeteria on this date in 2023, we could see three different iPad models hit the market next year. Kuo expects that Apple will release a 12.9-inch iPad Pro, a 10.2.-inch iPad, and a 7.9-inch iPad mini. The iPad Pro will reportedly be released in the fourth quarter of next year and will be the first to use a mini-LED backlight display. The latter will be sourced to Apple by LG Display. The screen delivers sharper and brighter images and also is more power efficient than the displays currently used by Apple.
While the iPhone gets most of the attention, Apple is working on bulking up its iPad line up and is doing so right as the tablet market is beginning to come back to life.
