This one covers the entire last year, showing exactly how the Cupertino-based tech giant managed to defeat Samsung for the first time in history in terms of sales volume (and not just profits) despite continuing to maintain a much “leaner” product portfolio.
The magnificent seven that made the West (and East) tremble
Where is the Galaxy S23 series?
It’s pretty obvious that Samsung has two big challenges to overcome in 2024 if it wants to return in a dominant position in the global smartphone market. The first is that its low to mid-end devices, while wildly popular in their own right, can no longer compete with Apple’s most advanced iPhones in terms of sales volume.
The Galaxy A54 was Samsung’s second best-selling smartphone of 2023, evidently beating the S23, S23 Plus, and S23 Ultra.
The second and perhaps bigger problem is that all three members of the ultra-high-end Galaxy S23 family proved less popular than the decidedly humble (and affordable) A14 4G, A54 5G, and A14 5G, not to mention the state-of-the-art iPhones they were supposed to take on.