Apple’s newest iPhone privacy ad is even funnier (and more effective) than the last one

Can you be funny, clever, and effective in your advertising campaigns as a mobile device manufacturer without taking the easy and often bitter-looking competition-mocking route? If you’re Apple, the answer is a resounding yes, as proven multiple times in just the last few months alone with commercials starring everyone from Ted Lasso’s Nick Mohammed to Oscar nominee Timothée Chalamet and… a pet lizard named Leon.

You can’t even see a single Apple-made product before the ad’s 66-second mark, and even though you know exactly where the commercial is heading, its targets are hit with extreme precision and so is every humorous beat along the way.

The idea is as simple as it is relatable and, well, scary for a lot of people in this day and age, as everyone knows our phones, wearable devices, and social networking apps are routinely privy to all kinds of sensitive personal information.

There are a number of different ways in which the Cupertino-based tech giant protects your health privacy, including by “minimizing” the amount of data iOS sends to the company’s servers, performing on-device processing, giving users total transparency and control over what is shared, where, and how, and last but not least, encrypting all health and fitness information gathered from iPhones and Apple Watches on your devices.