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Analytics company AppsFlyer has laid off 100 employees, approximately 7% of its workforce.
In a statement, AppsFlyer CEO and co-founder Oren Kaniel said the job cuts were necessary to keep the company “agile, innovative, and positioned for long-term success.”
“As a people-centric organisation, we carefully considered every aspect before making this decision, ensuring that it was made with deep thought and concern for everyone affected,” continued Kaniel.
“Their contributions have been instrumental to our success, and we are deeply grateful for their dedication and talent. Thank you for being all-in and thinking like founders – a mindset that will serve you well as you continue your professional journey.”
“Affected employees will receive a special pay package to help support them as they transition to new opportunities.”
Realigning resources
AppsFlyer said that it will realign investments, accelerate value creation and focus on high-impact initiatives as part of its reasons for the restructuring. It said that by reducing layers, decision-making will be faster, and resources will be better allocated to key projects.
The firm also said that investments will be realigned to prioritise core objectives, particularly in AI, which it sees as a transformative force for future success as operational efficiency will also strengthen financial health, benefiting shareholders and employees.
“While it may seem unexpected to make such changes during a period of success, it is precisely this strength, combined with our strategic leadership, that enables us to act decisively, invest in growth, and ensure AppsFlyer remains at the forefront of innovation,” said Kaniel.
“By taking this step now, we are realigning resources to drive the greatest long-term impact, ensuring AppsFlyer remains agile, competitive, and positioned for sustained leadership in an ever-evolving industry.”
