It needs to be pointed out that AT&T has yet to announce a subsidized wireless plan; even so, Stankey did say that with the carrier becoming more involved in advertising, it is moving toward such a service. As we mentioned in our original story, the carrier’s engineers are working on “unified customer identifiers” which would allow the wireless firm to offer targeted advertisements to companies. As a result, AT&T could charge advertisers more money to show ads to consumers that might be more receptive to them.
Blumenthal’s missive to Stankey included a list of questions related to the subsidized service. The Senator has requested an answer from AT&T by October 18th. The carrier says that it has received the letter and does plan on issuing a response.
