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In-game audio advertising company Audiomob has partnered with Abu Dhabi Gaming to establish its MENA headquarters in the United Arab Emirates.
With the new office located on Yas Island, the firm attributed its growth to its “strategic position” in the country, with access to subsidies, the country’s technology ecosystem and growing talent pool.
The news comes as AudioMob expands its services, including launching a new in-game audio CPI product that sees brands only pay for installs when advertising.
Audiomob also recently partnered with mobile games publisher Voodoo to become the exclusive audio partner for the top 50% of Voodoo’s inventory, focusing on integrating skippable and rewarded audio ads.
A few games companies have been incentivised to open up shop in the Middle East and UAE over the past year. Jordanian mobile games publisher Tamatem Games relocated its HQ to the country last year after receiving investment.
An ambitious growth strategy
“Abu Dhabi has proven to be the perfect home for us, opening crucial doors to help us meet our ambitious growth strategy,” said Audiomob co-founder and CTO Wilfrid Obeng.
“The support from Abu Dhabi Gaming has been instrumental – from subsidies and talent development to a range of opportunities allowing collaboration with other members. We have seen firsthand that, in our industry, Abu Dhabi is the place to be.”
Director of Abu Dhabi Gaming Marcos Muller-Habig added: “Abu Dhabi Gaming is proud to have many partners who excel in developing and publishing video games as well as others who are into technology and programming as well.
“We are proud that Audiomob has joined our journey, especially with their recent product that helps brands to push ads without interrupting the player’s journey. The gaming ecosystem in Abu Dhabi is rich and diverse, which helps our partners to excel, and turn their dream concepts into reality in Abu Dhabi.”
