Mills said he turned to Ironside Group to apply advanced analytics to its Sassy platform. As part of the solution, data is moved into AWS QuickSight, which gives account managers of HS Brands’ customers a vast array of dashboards to view data collected. The solution reduces those account managers’ time burden for analysis while improving the quality of HS Brands’ service, which not only helps its customers with their businesses but helps HS Brands get paid faster and grow their customer base, Mills said.
HS Brands and Ironside worked together to develop the Q Business proofreading application, which in addition to saving money, enabled the company to redirect its proofreaders toward identifying other ways to apply AI techniques to company workflows and grow the business more.
“AI is exploding everywhere, and like everyone, we’ve got to get involved. This is going to be a major, major jump forward for us,” Mills said, adding that, although HS Brands is in the early stages of AI use, he plans to apply Q to QuickSight to enable account managers to grow and manage more accounts. “It’s going to save money. It’s going to allow me to bid differently. It’s allowed me to walk into the door with an account and show them that we’re playing at a different level and that we’re going to be more accurate, faster, and cheaper. It checks off a lot of boxes for HS Brands. “
