For companies looking for an edge in the tight talent market, a solid DEI strategy and employee engagement often go hand in hand, creating a balance that fosters an inclusive work environment. When employees feel they can bring their authentic selves to work, it can result in higher levels of employee productivity and satisfaction, improved retention rates, and more effective recruiting efforts.
Blue Cross Blue Shield North Carolina (BCBSNC) is one organization reaping the benefits of a robust DEI strategy, which the company began overhauling in 2020, starting with the establishment of an official diversity council. The idea was sparked by CEO Tunde Sotunde, MD, MBA, FAAP, to establish a “strategy, measurable goals, and a roadmap” around DEI, says Pam Diggs, MPH, director of diversity, equity, and inclusion at BCBSNC.
And those efforts have paid off, with BCBSNC coming in at No. 1 on Computerworld’s 2023 Best Places to Work in IT list for large companies. BCBSNC also ranked No. 1 for diversity and No. 2 for employee engagement.
As part of its DEI strategy, BCBSNC focused on three areas — people and culture, healthcare equity, and strategic partnerships for economic mobility and community. Establishing this as the “Northstar” has helped realize DEI efforts throughout the organization, getting everyone on the same page and working toward shared goals, says Diggs.
“We deepened our commitment to ‘better health care for all.’ It is embedded in our purpose. When we say ‘for all,’ we are looking at the way we treat our employees internally as well, making sure that all our employees feel like this is an inclusive space to work in and to grow in. That way, they’re able to show up in an inclusive way for our customers and our communities,” she says.
Providing a ladder to the top
As part of its DEI efforts, BCBSNC runs an IT Leadership and Diversity Development Experience Rotation program, called Ladder, that connects BIPOC IT leaders with BIPOC IT professionals early in their careers. These relationships help entry-level and early-career professionals to develop their careers and navigate the workplace.
