Pixel (who sounds as though she’s been inhaling too much compressed air spray) responds, “Wow! That’s deep.” Apple’s handset then says, “So even though you’ve got Live Translate and can automatically translate messages into over 20 languages, I’m fluent in the one language the whole world understands.” “What’s that, iPhone?” asks Pixel. “Soccer,” says iPhone. “Ah, football,” Pixel says. “Soccer,” repeats iPhone.
The two go back and forth with Pixel showing off how she knows the word football in multiple languages. After the iPhone keeps repeating, “Soccer,” the device says, “I feel like you’re not understanding me.” Cue the tagline: “Translate messages in real time. Google Pixel”
Yes, it’s a cute, funny topical ad. But if Pixel is so good at translating, why should iPhone feel that Pixel doesn’t understand her? And here in the U.S., iPhone is right. The sport is called “Soccer.” As the ad coes to an end, we see iPhone and Pixel practicing headers and counting how many in a row they’ve completed without messing up. Just like real best friends, when the argument is over the friendship endures.
