One of the biggest sales of the year, Amazon’s Prime Day, is almost upon us. This weekend is Prime Day weekend, just ahead of the main event with the Prime Day 2021 date set for next Monday and Tuesday, June 21 and June 22. The days will bring a ton of great bargains on everything under the sun. The annual Prime Day deals feature price cuts on just about everything Amazon carries, but this sale is arguably the best time of the year to snag many of the company’s own products — from its Kindle tablets and e-readers to the best Amazon Fire TV devices, like Fire TVs and streaming sticks — at the lowest prices you’ll see before Black Friday. If your home streaming setup could use some new upgrades, then read on to see what Prime Day Fire TV deals we’re looking forward to, along with details on some of the best early deals you can take advantage of right now.
Today’s best Prime Day Fire TV deals
If you’re hunting around for 4K TV deals or discounts on streaming devices, you don’t have to wait for the Prime Day Fire TV deals to arrive. Here are some Fire TV deals you can grab right now:
What Prime Day Fire TV deals to expect
Virtually all of the devices that Amazon makes go on sale during Prime Day, and you can expect that to be the case with Fire TV devices as well. We’re looking forward to Prime Day Fire TV deals on the Fire TV Stick (both the HD and 4K models), the Fire TV Cube, and the Fire TV Recast, so you’re going to have some options available to you if you’re planning to add a little Fire to your streaming toolkit. Familiarize yourself with the different devices and their features so you know which one(s) you want — Prime Day discounts often come in the form of limited-time Lightning Deals, so you’ll want to be ready.
The Amazon Fire TV Stick is a handy little media stick you slot into the back of your TV. Once plugged in, it turns any HDTV into a smart TV, enabling you to easily browse plenty of great streaming services. It provides access to the likes of Netflix, YouTube, Prime Video, Disney+, Apple TV+, YouTube, and much more. It also comes with an Alexa Voice Remote so you can choose to speak to your TV rather than press buttons to navigate menus. It also ties into Alexa, which is super useful if you have any other Alexa-enabled gadgets at home.
Alternatively, the Fire TV Cube is a more advanced streaming device. It offers access to all the same apps but it also has a built-in speaker so you can give commands and ask various questions with Alexa, without having to worry about tapping buttons. It’s ideal if you want a smart speaker setup that also has streaming capabilities. It could be overkill if you simply want to watch more Netflix, though, or if you already have an Alexa-enabled speaker you can use.
Then there’s the Amazon Fire TV Recast. It reimagines the DVR allowing you to record up to 4 shows at once and store up to 150 hours of HD programming. It also has Alexa support so you can navigate the menus and all your recordings with your voice if you own another Alexa-enabled device. Best of all, you can stream your recordings to compatible smartphones and other devices, so you can take your favorite shows wherever you go. It’s ideal for those that love DVRs but want a little more for their money.
Finally, if you’re in the market for a new smart TV rather than an external streaming device, several models from Toshiba and Insignia — known as Fire TV Edition models — integrate the full Fire TV experience right into the television’s software for an easy, all-in-one streaming media solution. They also tend to be super-affordable, with prices that start below the $500 mark.
What Prime Day Fire TV deals we saw last year
Virtually every product Amazon makes goes on sale during Prime Day and last year was no exception. In 2020, shoppers got to pounce on some juicy Prime Day Fire TV deals on the Stick models, Recast, and Cube, with the biggest price cuts targeting the more expensive models (considering the HD and 4K Fire TV Sticks are already pretty cheap even at their normal prices of $30-$50). The Fire TV Cube and Fire TV Recast saw markdowns of up to 35%, for example.
Toshiba and Insignia smart TVs were also common among last year’s Prime Day Fire TV deals. Prices were as low as 100 bucks for the smaller HD models or starting in the low $200s for the 4K UHD televisions. These Fire TVs are pretty budget-friendly as it is, and Prime Day was a great chance to score one for super-cheap (this year’s Prime Day Fire TV deals will likely be similar).
Should you buy a new Fire TV on Prime Day?
Prime Day deals are on par with those offered during Black Friday, so if you’re thinking of buying a new smart TV or streaming device, there won’t be a better time. But as with any big purchase, always do your research beforehand: Check what features you’re looking for and know which particular Fire TV device you want before Prime Day rolls around. Don’t let yourself get last-minute decision paralysis which could cost you the chance to jump on that Lightning Deal before it’s gone.
Make sure to compare prices and other retailer’s offerings during Prime Day as well, as other stores like to get in on the action to compete with Amazon. Best Buy also carries Fire TVs and devices, although these are almost always the same price there as they are on Amazon. You’ll also want to look closely at Amazon’s ratings and reviews of a product before the Prime Day Fire TV deals arrive so you don’t have to waste time doing it during the sale itself.
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