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Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks significant benefits for developers and advertisers alike.
Enhanced Revenue Opportunities:
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Effortless Integration: Developers already using Unity LevelPlay can seamlessly integrate the BIGO Ads Software Development Kit (SDK), adding another bidding source to their mix. This increased competition drives up ad revenue.
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High-Quality Traffic: Advertisers gain access to Unity LevelPlay’s massive, high-quality user base, along with premium ad placements across 30,000+ BIGO Ads partner apps. This translates to better campaign performance.
Positive Industry Reactions:
Ashley Navon, Senior Director of Growth Partnerships, Unity, said:
“We’re delighted to bring BIGO Ads into Unity LevelPlay. The addition of their global demand in our mediation will help boost the bids and ultimately the revenue for our developers and publishers.”
Eden, Head of BD for BIGO Ads, added:
“Our team is excited to partner with LevelPlay. Collaborating with LevelPlay has been seamless, and their efficiency and professionalism are outstanding. We believe this integration will unlock significant value for developers and advertisers alike.”
INDIEZ Team
The mobile game developer has seen a 30 percent increase in Return On Ad Spend (ROAS) after partnering with BIGO Ads, and is now testing integration with BIGO Ads SDK as their in-app bidding partner through Levelplay.
A spokesperson for INDIEZ Team told Pocketgamer.biz:
“We’re extremely happy with the performance of BIGO Ads, it is now one of our Top partners forUser Acquisition (UA) and Monetisation. Their support and dedication to our success have been key to our growth.”
Ready to Grow?
Mobile game developers interested in maximising their in-app revenue should consider integrating the BIGO Ads SDK through Unity LevelPlay. This collaboration offers a compelling opportunity to leverage high-quality traffic and increased competition, leading to a potential boost in ad revenue.
