The main culprit, of course, remains Russia’s invasion of Ukraine, but at the same time, recession looms larger and larger on the horizon of “many countries”, obviously contributing to shrinking demand and higher prices for mobile devices (and so many other things).
It’s true, both Samsung and Apple have sold far fewer smartphones on the old continent in the second quarter of this year compared to the first, only retaining their gold and silver positions due to Xiaomi’s inability of repeating its incredible showing from back in Q2 2021.
Bronze medalist Xiaomi, for what it’s worth, did manage to improve its figures sequentially, unlike fourth and fifth placers Oppo and Realme, the latter of which can at least be satisfied with posting healthy year-on-year growth.
