Demand for the iPhone 14 series is not what Apple thought it would be
The iPhone 14 Pro. Yes, that’s the Dynamic Island on top of the display
Such firms include chip foundry TSMC which counts Apple as its number one customer. Contract manufacturer Foxconn also relies heavily on iPhone production to butter its bread. China, the world’s largest smartphone market, is in the midst of an economic slump that has seen iPhone sales decline by 11% on an annual basis during the handsets’ first three days of availability this year in China. To be clear, this is an 11% decline compared to sales of the iPhone 13 series after three days of availability in China last year. That data was passed along by brokerage firm Jefferies in a note to clients on Monday.
Now’s the time for you to buy the Apple iPhone 14 Pro or iPhone 14 Pro Max
Popal said, “The supply constraints pulling down on the market since last year have eased and the industry has shifted to a demand-constrained market. High inventory in channels and low demand with no signs of immediate recovery has OEMs panicking and cutting their orders drastically for 2022.”
The iPhone 14 Pro models are outselling the basic handsets
The soft demand for the iPhone 14 lineup could also be partially due to the lack of any major changes in the iPhone 14 from the iPhone 13. Apple did get rid of the mini version of the iPhone, replacing it with a 6.7-inch non-Pro model it calls the iPhone 14 Plus. This phone could end up being a decent seller since it has the best battery life of any iPhone in the history of the device.
But as we said, the iPhone 14 Pro and iPhone 14 Pro Max are outselling the basic models. One reason for this could be Apple’s replacement for the notch, a notification center called the Dynamic Island. For now only available on the Pro models, this is a shape-shifting “notchification” platform that turns the area once known as the notch into a useful tool for multitasking iPhone 14 Pro users.
