It’s easy to compare the Canon EOS 1D X Mark III to supercars like Ferraris, Lamborghinis and Aston Martins – it’s not just about speed, it’s also about the confidence that having so much performance instils. Not everyone will need to shoot at 16fps bursts on a regular basis, nor would you always need autofocus that’s more intelligent and faster than you are.
And that’s the thing with the 1D X Mark III – it’s built for speed, but it’s just so extraordinarily capable overall that its appeal extends well beyond the primary audience of sports and press photographers. It will do anything you want, whenever you want. It is, quite simply, the ultimate interchangeable lens camera – reflex or mirrorless. Interestingly, it’s both reflex and mirrorless. Not a true hybrid design, of course, but Canon has gone a long way to making its performance in Live View – that is with the mirror locked up – on par with anything currently being offered in the mirrorless world.
That means, the next Olympics is not only going to see athletes pit themselves against each other in the biggest sports arena there is, but cameras like the 1D X Mark III will be competing against the newly announced Nikon D6 (whose shipping date has been postponed to May) and the Sony Alpha A9 II.