It seems that one reason why Pei didn’t release the product was because all of the features it had were already available even though Nothing was packaging them together in one device. While that might be considered one type of innovation, the founder of the company said that the product would not have lived up to the potential of Nothing. “I think we can do a lot more than that,” Pei said. He added that while the Power (1) might have been a great product in 2021, the company’s ambitions in 2023 are a lot larger.
Pei says that the company gave up on bringing the device to the marketplace when all of the different teams working on it reported about challenges they were having. One problem that Pei mentions is that with a charger that small, to have it charge at the speed that he wanted it to, the company had to be careful about the thermals so that the device didn’t get too hot. And Nothing had to make sure that the device was safe and durable. The Power (1) couldn’t pass Nothing’s drop tests.
