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Just the other day, well-known leaker Evan Blass had to remove an image of the Galaxy S24 Ultra that he shared via a tweet on “X.” Instead of the leaked image, Blass’ post said “Media not displayed. This image has been removed in response to a report from the copyright holder.” The latter, of course, is Samsung. And the company is in a tough situation because it wants to generate a buzz about its next top-of-the-line handset and leaks will do that. On the other hand, it doesn’t want to be in a situation where there are no surprises left to be announced during the Unpacked event leading viewers watching the livestream to turn it off out of boredom.
Before Samsung was able to get Blass to remove the image of the Galaxy S24 Ultra that he leaked, others had already seen it and left comments in the thread. Among those commenting was “X” and Weibo leaker Ice Universe. Speaking about the titanium frame used on the blue and green versions of the top-of-the-line unit, Ice Universe wrote, “It is definitely the biggest mistake for Samsung to make the blue and green versions of the middle frame black.”
However, by forcing Blass to take the image down, Samsung is missing a golden opportunity to get phone enthusiasts talking about arguably Samsung’s most important phone of the year, the Galaxy S24 Ultra. Still, as we get closer to the January 17th event, we should see more leaks with Samsung on full alert waiting to force leakers to remove any images that Sammy does not want the public viewing right now. In a week and a half, Samsung won’t care who is looking at pictures of the Galaxy S24 series.