It wasn’t difficult finding people who wanted to be a part of it. “Employees are eager to learn about this because they know to be relevant 5, 10, 15 years from now, they better learn more about digital and analytics and AI,” Bruman says. “People are knocking at the door, wanting to learn more.”
To help build acumen “at the top of the house,” Dow hosted an AI immersion event with the company’s top 150 senior leaders to educate them on gen AI and facilitate brainstorming on how AI can be used in the business. Additionally, Bruman’s team conducts monthly digital acumen sessions with business unit leaders, leaning heavily on “showing, not telling, and engaging leaders in hands-on activities and brainstorming,” he says. “That has been a game changer to get senior leaders really understanding what we’re talking about versus just hearing about it and seeing a PowerPoint presentation.”
Voorhees has seen great benefit from extending data literacy programs to include AI technologies. By maintaining executive awareness about the artificial intelligence landscape and its relationship to corporate strategies, literacy programs create an ongoing, two-way dialogue about ideas and opportunities, he says.
