Those core components are functionally table stakes and don’t really serve to differentiate Cloudbrink against its myriad competitors in the SASE market. Where Cloudbrink looks to differentiate is at a technical level through a series of innovations including:
- Distributed edge architecture: The company has decoupled software from hardware, allowing their platform to run across 800 data centers by leveraging public clouds, telco networks and edge computing infrastructure. This approach reduces network latency from 300 milliseconds to between 7 and 20 milliseconds, the company says. This density dramatically improves TCP performance and responsiveness.
- Protocol optimization: Cloudbrink developed its own algorithms for SD-WAN optimization that bring enterprise-grade reliability to last mile links. These algorithms significantly improve efficiency on consumer broadband connections, enabling enterprise-grade performance over standard internet links.
- Integrated security stack: “We’ve been able to produce secure speeds at line rate on our platform by bringing security to the networking stack itself,” Mana noted. Rather than treating security as a separate overlay that degrades performance, Cloudbrink integrates security functions directly into the networking stack.
The solution consists of three core components: client software for user devices, a cloud management plane, and optional data center connectors for accessing internal applications. The client intelligently connects to multiple edge nodes simultaneously, providing redundancy and application-specific routing optimization.
Cloudbrink expands global reach
Beyond its efforts to increase throughput, Cloudbrink is also growing its global footprint. Cloudbrink today announced a global expansion through new channel agreements and the opening of a Brazil office to serve emerging markets in Latin America, Korea and Africa. The expansion includes exclusive partnerships with WITHX in Korea, BAMM Technologies for Latin America distribution and OneTic for African markets.
The company’s software-defined FAST (Flexible, Autonomous, Smart and Temporary) Edges technology enables rapid deployment of points of presence by leveraging existing infrastructure from multiple telcos and cloud providers.
Looking forward: Secure, flexible connectivity (not AI)
As enterprises continue to embrace hybrid work models, Cloudbrink is positioning itself as a next-generation solution. The company plans to continue expanding its secure access capabilities, with a particular focus on improving public internet connection security. Notably, the company takes a measured approach to AI, using it strategically for connection optimization rather than treating it as a marketing buzzword.
“We’re a bunch of practical people and operators… of course, we use all the new algorithms that are at our disposal, but there’s just too much around generative AI, it’s a means to an end,” Mana said. “No point in just throwing that buzzword around for the heck of it. So that’s what we try and resist ourselves from just taking that easy route and just giving generative AI as an answer to everything.”
