Image credit — CMF by Nothing (X)
Nothing as a brand has an uncanny ability to build excitement for its upcoming products using clever marketing, and the company is doing just that by slowly revealing the CMF Phone (1) over the next nine days until the full design reveal. The CMF Phone (1), a sub-brand of Nothing, is the first smartphone to be made under the CMF umbrella and constitutes the brand’s first truly budget phone.
So far, these are the details we have learned through these official teases, discounting any unofficial rumors:
Screen (Day One)
- Super Amoled screen
- 120Hz adaptive refresh rate
- Peak brightness of over 2000 nits
- Supports over one billion colors
Mainboard (Day Two)
- Up to 16GB RAM for smooth multitasking and fast storage
- Geomagnetism sensor which serves as a digital compass for navigation
- Accelerator and Gyroscope sensor for movement
This strategy of revealing components one by one and showing them being easily put together by popular content creators supports what has been said about this device being “modular” and easily repairable. Additionally, as part of the campaign, CMF also announced that it is giving away a brand-new phone every day. For this giveaway, CMF says all that’s required to participate is to follow their Instagram account, comment under the reveal posts with the hashtag #CMFPhone1, and share to your story. This is definitely contributing to the excitement around the release of this device.
More details about the phone will be unveiled in the coming days leading up to the official launch, so stay tuned.
