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Company Name:
Playsense
Date Founded:
2022
Business Type:
LLC
Location:
All around the world. A distributed and decentralised model allows Playsense to leverage diverse talent, maintain operational agility, and swiftly adapt to the dynamic nature of the creative industry.
CEO:
Alex Brodsky
Key Staff:
- Anna Pronina, Director of Client Success
- Jamie Russell, Head of Business Development
- Alexey Zhdanovich, Head of Production
- Madame Zizu, Executive Creative Director
Number of Employees
75+
Contact Details:
jamie@playsense.agency
meow@playsense.agency
Social Media Links:
Main Areas Of Business:
- Brand+Strategy building
- Creative+Production services
- Promotion+Marketing solutions
Elevator pitch:
Playsense is an open-minded creative agency — a team of passionate explorers always seeking fresh perspectives and new opportunities. While we are experts in the content side of game publishing, we constantly strive to bring even more to the table.
At Playsense, we craft emotional connections between games and gamers through engaging, fresh and innovative marketing solutions.
We can help in all aspects of marketing and production: from the inception of game ideas, supporting branding and marketing strategy, production support, all the way to release campaigns. We are famous for our work with in-game cutscenes, cinematics, trailers of all sorts, 3D billboards and much more.
Projects and/or Partners:
World of Tanks Blitz “Operation Snatch” campaign
By seamlessly blending the dynamic universe of Guy Ritchie’s “Snatch” with the adrenalinefueled action of World of Tanks Blitz, Playsense crafted a thrilling campaign for the Battle Pass: Snatch the Diamond event.
This campaign mirrored iconic settings and delivered a compelling, action-packed storyline that resonated with players, bringing the excitement of the heist right into the heart of the game.
Deathbound Announcement Trailer
By crafting a dynamic announcement trailer, Playsense helped bring Deathbound’s dark, medieval world to life with a modern twist. Leveraging transformative character animations and vibrant visuals, we captured the game’s essence and morphing mechanics.
The final trailer seamlessly combined gameplay with cinematic storytelling, leaving a memorable impact on audiences and showcasing DeathBound’s unique allure.
Valorant on Console Announcement
By transforming cityscapes into electrifying showcases, Playsense helped Riot Games make a bold statement with Valorant’s console launch in Europe.
Utilising high-res screens and epic visuals, we energised over 16 million spectators across five of Europe’s major cities, seamlessly merging virtual excitement with reality.
Highlights To Date or Greatest Achievement so far:
Playsense has not only garnered recognition from clients and partners but has also earned accolades from the industry itself.
We’ve proudly secured awards at prestigious fests such as the Clio Entertainment Awards, NYX Game Awards, The Telly Awards, Epica Awards, Collision Awards, the Webby Awards, and more.
Tell us something about you that nobody really knows:
Launched in May 2022, Playsense emerged as a spin-off from Wargaming’s in-house creative agency.
Seven key directors from The Agency of Wargaming executed a buyout of their business unit, establishing Playsense as an independent entity. Since then, Playsense has continued to support Wargaming’s portfolio of titles while also acquiring numerous new clients within the gaming industry.
