Tim Cook and Apple have a shine on Shine
Apple CEO Tim Cook tweets about recent meeting with Shine’s co-founders
Cook spoke with Bustle and was asked why Apple has taken quite a shine to Shine. The executive said, “Well, they won [Apple’s Best of the App Store] in 2020. And there probably wasn’t a year that would have made them more essential — with the pandemic and the murder of George Floyd, and these things coming together and intersecting in such a way that no one would have predicted.”
The CEO believes that mental health is a crisis that most people suffer through by being quiet about it and cutting themselves off from the rest of the world. Talking about Shine, he says that the co-founders “have done this incredible job, bringing together community and stitching together a number of different things that will make [change] systemic in nature instead of a slogan. So I’m super impressed by what they’re doing and how they got started.”
Cook says that he doesn’t want the iPhone to be used for “endless, mindless scrolling”
Cook and Apple are high on Shine
Cook adds, “Their whole company is based on this. And it’s how we look at the world. We want people to do things with their devices, like the photography exhibit that we both enjoyed, or connecting with family and friends with FaceTime. Not endless, mindless scrolling.”
Tim also noted that not even the late Steve Jobs grasped the potential of the App Store when Apple opened its doors in 2008. He noted that the App Store on a global basis saw $643 billion in billings and sales last year. “Think about it — it’s an economic miracle,” Cook says. “And it’s why [a company like Shine] can have a global business. I mean, they started a global business from a coffee shop.”
