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Pocket Gamer Connects Barcelona is launching in 2025 as part of a global expansion of the Pocket Gamer Connects conference series. The two-day event will host over 1,000 attendees from the games industry for networking, learning, and pitching. It will feature over 15 conference tracks with more than 100 expert speakers, an expo area, indie showcases, a business matchmaking system, fringe events, and an evening reception and party.
One of the incredible line-up of speakers is Rabia Dincer, the Partnership Manager of CrazyGames. With a background in mobile game publishing and ad monetisation, Rabia is a seasoned strategist who elevates web gaming through strategic partnerships. At CrazyGames she drives initiatives that enhance developer success and game performance, leveraging deep industry knowledge and global connections.
The PocketGamer.biz team spoke to Dincer about her session at PGC Barcelona and her views on the games sector in 2025.
Please give us a summary of what you’re speaking about at PGC Barcelona.
I’m sharing why smart studios are going back to the browser – zero downloads, bigger reach, and fresh monetisation. With mobile hitting limits, the web is the new growth hack.
PG.biz: What’s the most common mistake you see being made in the games sector?
Rabia Dincer: Building a great game, then figuring out monetisation and audience later. In today’s landscape, that’s backwards.
If you could give other mobile games companies one piece of advice, what would it be?
Start testing on web early. It’s your lowest-friction growth channel.
Where are the next big opportunities in the mobile games market?
Lightweight, creator-powered games with community UGC at their core.
What’s the most important key performance indicator (KPI) for you – and why?
Retention – without it, nothing scales.
What is your biggest aspiration/goal in mobile gaming?
Make the browser a first-class citizen for both players and publishers.
What company do you most admire in the mobile games world?
CrazyGames (biased) – for quietly redefining what web can be.
What do you think the next big disruptor in mobile games will be?
Creator-led games with TikTok-like virality.
What is the single biggest challenge facing the mobile games industry today?
UA cost inflation and algorithm dependency.
What leaders/pioneers in games do you find inspiring?
Anyone building bold games outside app stores.
What developments do you think have been undervalued by the mobile games industry?
Monetisation beyond ads and IAPs – subscriptions, pass systems.
What’s your favourite ever mobile game?
Clash Royale for competitive depth in a snackable format.
What game from another company do you wish you had worked on?
Royal Match – for its monetisation finesse.
What is the most overhyped trend from the last 12 months – and why?
Metaverse pitches with zero playable content.
What key trend should we be paying attention to in the next 12 months?
Web-native gaming that derived from Tiktok trends.
Is hypercasual gaming here to stay?
The simplicity will stay, but packaging will change.
Tell us your thoughts on cross-platform play?
Cross-platform is no longer nice-to-have – it’s survival.
When not making/selling/playing games, what do you do to relax?
I play puzzle games and listen to podcasts to ease the productivity guilt.
What do you enjoy most about working in the mobile games industry?
I love that I can work from a beach or a city café and still contribute to a global industry. Gaming is truly borderless.
What’s the best piece of advice you’ve ever received that you can pass on to others?
If it doesn’t matter in 5 years, it doesn’t matter.
What was your first-ever mobile phone?
The snake on Nokia.
What topics do you want to hear more about at industry events?
Scaling with no UA budget.
Can people get in touch with you at the event? What sort of people would you like to connect with?
Yes! Publishers, indies, or tech folks exploring cross-platform.
What would you like to see more of from events in the future?
Dedicated space for focused networking, like Publisher Pitch.
