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Pocket Gamer Connects, the leading international conference series for the global games industry, is coming back to San Francisco on March 17th to 18th, 2025.
This must-attend event will unite more than 750 industry professionals for two days of learning, pitching and networking. Attendees will dive into expertly curated conference tracks exploring the latest trends in mobile, covering everything from industry growth engines, user acquisition, and HTML5 to the investment landscape, monetisation, and UGC.
Joining the expert speakers on stage is Rabia Dincer, partnership manager at CrazyGames.
Rabia thrives on transforming web gaming landscapes through strategic partnerships and product management. At CrazyGames, Dincer leads initiatives that empower developers and publishers to maximise their games’ potential, ensuring successful launches and robust market presence.
We spoke with Dincer to hear more about the ongoing evolution of the mobile games world.
PocketGamer.biz: Please give us a summary of what you’re speaking about and why it’s important
Rabia Dincer:
- Web platforms are resurging as a powerful medium.
- Modern monetisation with ads and IAP.
- A large new audience with huge potential.
- Multiple platforms for publishing.
- Technology is evolving.
- The web is an exciting opportunity to diversify your strategy.
What’s the most common mistake you see being made in the games sector?
The most common mistake I see is underestimating the importance of user experience and retention strategies. Companies often focus heavily on acquisition without investing in keeping those players engaged long-term.
If you could give other mobile games companies one piece of advice, what would it be?
Focus first on easy-to-access platforms like web gaming to test your product, then invest in targeted marketing. This approach allows for rapid iteration and feedback, which is crucial for refining game mechanics and user experience.
What’s the most important key performance indicator (KPI) for you – and why?
Player retention rate is the most crucial KPI for us. It not only reflects the game’s ability to engage players but also correlates directly with revenue potential over time.
What key trend should we be paying attention to in the next 12 months?
Keep an eye on the growth of web gaming, which could democratise access to high-quality games without the need for expensive hardware.
What role do NFTs play in the future of games?
I don’t see a future for them! 😀
What are your thoughts on Cross-Platform Games?
Cross-platform games are the future, allowing for a seamless gaming experience that enhances user engagement across various devices.
When not making/selling/playing games, what do you do to relax?
I enjoy hiking and archery. Being in nature is refreshing and offers a great counterbalance to the digital world.
What’s the best piece of advice you’ve ever received that you can pass on to others?
From Cher: If it isn’t gonna matter in 5 years, it doesn’t matter!
What was your first mobile phone handset?
A Nokia 3310 – indestructible and reliable.
What is one way attendees can prepare for your discussion?
Come with questions after checking CrazyGames.com and an open mind; the best insights often come from interactive and engaging discussions.
