Data shows that the Apple Watch has plenty of room to achieve more growth

The Apple Watch installed base has much more room to grow

In the U.S., at the end of last year, 35% of iPhone users wear an Apple Watch. Should world-wide adoption rise to match the 35% of iPhone users that own an Apple Watch from the current 10%, the global installed base of the timepiece would be higher than 350 million people, 2.5x the current number. And should Apple open up the Apple Watch to non-iPhone users, the move would increase the potential market for the wearable by 2.5x. In the latter scenario, if 10% of all smartphone users globally purchase an Apple Watch, the number of people on the planet wearing the device would hit 350 million people.

The Apple Watch has the fourth largest installed base among Apple devices trailing the iPhone, iPad and the Mac. At the current rate, the Apple Watch will move up to number three and surpass the Mac sometime in 2022. Above Avalon says that it might take years, but the Apple Watch installed base will eventually top that of the iPad.

Besides having a number of useful features available from the user’s wrist, Above Avalon also notes that people want to be seen wearing the Apple Watch as it has a “cool factor.” And its seamless connection to the Apple ecosystem also gives the device plenty of appeal.