The writing’s been on the wall since last summer when Disney announced they were joining Netflix in the fight against shared accounts. In February, they even gave US subscribers a heads-up, so this latest announcement isn’t exactly a surprise. Still, at least now there’s a clearer idea of when you’ll need to start budgeting for that extra Disney+ subscription and break the news to the friends and/or family members that may have access to it.
Netflix’s anti-password-sharing move caused a bit of a stir initially, but it ultimately led to a boost in paying subscribers. Disney is probably hoping for the same results and banking on the popularity of their current and upcoming shows. Considering all the recent price hikes, streaming is becoming more expensive than ever. Now that password-sharing looks like it’ll be a thing of the past, we’re really in for some more strict budgeting.
