As for the changes announced by Apple on Friday, the company told developers that “apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom.” This increase will start on February 13th.
Fluctuations in foreign-exchange rates is one reason why Apple often changes prices in the App Store
In Ireland, Luxembourg, Singapore, and Zimbabwe, app and in-app prices won’t change but developers’ proceeds will fluctuate due to the following tax changes:
- Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
- Luxembourg: Reduction of value-added tax rate from 17% to 16%
- Singapore: Increase of goods and services tax rate from 7% to 8%
- Zimbabwe: Increase of value-added tax rate from 14.5% to 15%
At the end of the current month, Apple says that proceeds will increase for local developers in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.
Apple reminds developers that they can change the prices of their apps and in-app purchases (which include auto-renewable subscriptions) anytime using App Store Connect. The company also reminds developers selling subscriptions that they can also leave pricing the same for existing subscribers.
