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EA is pulling the plug on The Simpsons: Tapped Out mobile game after more than 12 years.
The publisher said the title will be playable up until January 24th, 2025. In-app purchases have already been disabled, and the title will be removed from app stores from October 31st, 2024.
EA did not provide a reason for the game’s closure.
Tapping out
“Together with our partners at The Simpsons and The Walt Disney company, we have delighted in bringing this game to you, the fans, and seeing how you’ve each built your own beloved versions of Springfield,” read a statement on the game’s Facebook page.
“It has been a remarkable journey, and we are grateful that we’ve been able to deliver 308 updates, 831 characters and including today’s final farewell 1,463 questlines. As our journey comes to a close, we offer our sincerest thanks to you, the players, who have made this all possible,” EA concludes.
The Simpsons: Tapped Out first launched in 2012 and allowed players to build their own Springfield using characters and buildings from the show.
According to AppMagic estimates, the title has generated $323.5 million ($226.5m net) in gross revenue from player spending across the App Store and Google Play since January 2015. So far this year it has accumulated $12.1m in gross revenue.
New focus on owned-IP
EA has closed a string of mobile games over the past year, including Kim Kardashian Hollywood, Lord of the Rings, Tap Sports Baseball, and F1 Mobile.
It previously said its new strategy would focus around its “significant library of owned IP”. It later called EA Sports FC Mobile the “blueprint” for its mobile strategy.
During its recent Investor Day, while mobile games received little mention, CFO Stuart Canfield said mobile “represents an integral element of our strategy to expand acquisition to hundreds of millions of new players by penetrating new markets, extending the reach, and delivering new experiences to broader demographics”.
“Our mobile strategy is focused on leaning into massive online communities, investing behind concentrated bets on standalone titles with breakout hit potential all while driving profitable growth,” he added.
