- The second season achieved over 111 million impressions across platforms, a 53% increase from the previous year
Get Industry News In Your Inbox…
Sign Up Today
Leading video games and media company Enthusiast Gaming has continued its partnership with the National Football League (NFL) for a third season of the video game TV series NFL Tuesday Night Gaming.
The series’ second season saw significant growth after achieving over 111 million impressions across platforms, a 53% increase from the previous year.
Media sponsors also doubled to over 24, with custom immersive content experiences like Netflix’s ‘One Piece’ Fortnite map and a Lego Technic-themed episode on NFL Family Game Night featuring live builders and gaming creators.
Bringing leaders together
“The sports and gaming communities have become even more interconnected since NFL TNG premiered two years ago,” said chairman and interim CEO of Enthusiast Gaming Adrian Montgomery.
He added: “Our collaboration with the NFL showcases how two leaders can come together to create the template for highly engaging user experiences in a brand-safe environment, and we are thrilled to do it again with the NFL for a third successful season.”
“Having a forward-thinking partner in the NFL opens up significant opportunities to further enhance the fan experience and bring additional operational efficiency,” Montgomery concludes.
A special episode of the NFL Tuesday Night Gaming’s third season, which was released on Tuesday, July 23rd 2024, showcased content from the NFL Flag Championships presented by Toyota.
