Here are the queries:
- iphone 8
- iphone 8 plus
- auto insurance
- car insurance
- cheap flights
- car insurance quotes
- direct tv
- online colleges
- at&t
- hulu
- iphone
- uber
- spectrum
- comcast
- xfinity
- insurance quotes
- free credit report
- cheap car insurance
- aarp
- lifelock
The amount of revenue that these search terms bought is not known but this is nonetheless an important piece of information.
Google doesn’t make money on all search queries. That’s because not all searches can be linked to a purchase intent. So, for instance, if someone searches for a recent incident or a famous historical personality, they are definitely not looking to buy anything.
Only 20 percent of Google search queries are commercial in nature. This means that these are the queries for which businesses like to place ads. In the case of competitive and expensive industries, advertisers bid on search keywords.
Since the iPhone 8 was only a year old during the week of September 22, 2018, retailers, wireless service providers, and accessory manufacturers were probably spending a lot on ads for products related to it.
Apple probably spent a lot to make the Apple Store appear at the top for searches related to the iPhone 8 and 8 Plus.
