- GiantX has acquired iTero Gaming in a “multi-million deal”
- iTero’s League of Legends AI Coach is designed to determine the strengths and weaknesses of individual players
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European esports organisation GiantX has acquired iTero Gaming for an undisclosed sum referred to only as a “multi-million deal”.
Through the acquisition, GiantX will bring the Welsh AI startup into the fold with a focus on the latter’s League of Legends AI Coach, which launched in September 2022 and has accumulated almost 250,000 installs to date.
iTero’s League of Legends app is designed to determine the strengths and weaknesses of individual players, provide individualised coaching, and optimise pre-game setup.
AI analysis
Millions of League of Legends games are analysed with every patch of AI Coach, empowering the tool to advise on the best plays to make based on each user’s selection of Champions. This is all with the goal of helping to improve players’ abilities from early to late-game.
“We are thrilled to announce our acquisition of iTero Gaming to help elevate player performance to new heights!” said GiantX co-CEO Tim Reichert.
“This marks a pivotal moment in GiantX’s ongoing commitment to innovation and excellence in esports, empowering players worldwide to achieve their competitive best. We are excited to harness this new technology to optimise our team’s training during practice to unlock the full potential of our pro players and the global gaming community.”
iTero founder Jack J Williams added: “I believe and have always believed that data and AI have the potential to seriously disrupt the status quo of esports, whether that’s finding undervalued players or identifying strategies outside of the standard meta. I think esports is ready for the future and I’m really looking forward to what comes next working alongside GiantX.”
Through this acquisition, Williams has also become GiantX’s new head of gaming technology.
GiantX co-CEO Jose Diaz added: “We are excited to welcome AI pioneer Jack J to the GiantX team. This acquisition represents a significant milestone in advancing AI in the gaming industry. The potential to enhance gameplay and provide tailored insights is enormous, and I can’t wait to see the positive impact it will have on the gaming community.”
Earlier this month, AI startup Echo Chunk raised $1.4 million in a pre-seed funding round following debut game Echo Chess’ “wildfire popularity”.
