Smartphone shipments rose worldwide for the third consecutive quarter as Canalys reports that global deliveries of the device grew 12% year-over-year for the second quarter of 2024. This follows annual gains of 10% for 2024’s initial quarter and 8% for the final quarter of 2023. Shipments declined 1% during last year’s third quarter, the last time Canalys’ report showed a quarterly year-over-year decline.
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“Samsung and Apple are rapidly advancing their premium product strategies with GenAI feature as a key focus. Samsung recently launched its Galaxy Z Fold 6 and Flip 6 series, building on the AI capabilities first introduced with the Galaxy S24 to deliver enhanced experiences on its latest foldable devices. By integrating software innovation with the foldable form factor, Samsung aims to provide differentiated value to users. While Apple has yet to announce new products, the company generated excitement at WWDC around anticipated refreshes coming soon that will likely demonstrate its leadership in technology innovation.”-Sheng Win Chow, Analyst with Canalys.
![Samsung, Apple, and Xiaomi remain the leading smartphone manufacturers during Q2 2024. | Image credit Canalys - Global smartphone shipments rise for the third consecutive quarter](https://m-cdn.phonearena.com/images/articles/417233-image/kanalship.jpg)
Samsung, Apple, and Xiaomi remain the leading smartphone manufacturers during Q2 2024. | Image credit Canalys
“Optimism continues to build in the global smartphone market, fueled by innovative technologies like GenAI and recovering demand from the mass market. Since early 2024, easing inflation in emerging markets across Asia-Pacific, the Middle East, Africa and Latin America has stimulated shipment growth in the mass-market price segment. Companies, including Xiaomi and TRANSSION, are actively promoting product upgrades to capitalize on these opportunities. Meanwhile, HONOR, OPPO and vivo are focusing their expansion outside Mainland China this year as competition in the domestic market is heating up.”-Amber Liu, Research Manager at Canalys