Samsung and TCL are not doing great
In fairness, we don’t think any smartphone manufacturers can be truly content with their Q2 2023 shipment figures and market share stateside. Not in a quarter when overall regional sales were down a massive 24 percent from Q2 2022, and not right after two other three-month periods of year-on-year regression.
The Galaxy S23 family (pictured here) is probably not as successful in the US as Samsung had anticipated.
Google’s progress and Apple’s small decline
Yes, the search giant behind those Pixel handsets you all love to hate can be (easily) considered the US smartphone market’s strongest Q2 2023 performer thanks to a year-on-year jump of 48 percent in sales.
That means that more than one in two smartphones shipped to US end consumers in the second calendar quarter of this year were iPhones, which is an absolutely staggering stat… that Apple is likely to beat in both Q3 and Q4 2023.
Last but not necessarily least, Motorola can probably be happy that it was able to keep its year-on-year decline under that of Samsung. Still, a 17 percent decrease in shipments cannot be viewed too favorably, especially with the brand’s market share stuck in single-digit territory once again.