- Mariusz ‘The Insights Guy’ Gąsiewski tells all about the latest trends in geos, genres and growth opportunities
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Making business decisions blindly will bankrupt you and your game. But with the right data, you’re never in the dark.
This week on the PocketGamer.biz podcast we welcome CEE mobile gaming and apps lead at Google, Mariusz Gąsiewski. Nicknamed “The Insights Guy”, he turns numbers into narratives that guide game devs through the emerging trends they can’t afford to ignore.
In this episode, he shines a light on the latest shifts in geos, genres and growth opportunities to give Peggy Anne Salz and Brian Baglow a clear path to the games industry’s next big opportunities, with advice on boosting user retention and cutting marketing costs.
Listen. Learn. Enjoy.
What’s inside:
00:00 – Intro
01:18 – Get used to never having enough time
03:13 – Trends in the best-performing genres
08:58 – It’s never one-size-fits-all
11:57 – Geos with the most growth
13:57 – Opening up to new audiences
18:57 – Affordable and profitable geos
24:59 – Double-digit revenue decline
28:43 – Growth: PC/console vs. mobile
37:46 – Favourite games Q&A
To make sure you get the latest episode of the PocketGamer.biz Podcast each and every week, you can subscribe on your favourite services, find us on YouTube, tune in on Spotify, or find our back catalogue over on our podcast page.
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