More precisely, Google is banning apps that focus on compensated sexual relationships (AKA sugar dating). Sugar dating is typically when a young female in need of financial assistance agrees to a sexual relationship with a much older wealthy gentleman. Both get their backs scratched so to speak.
Google to ban sugar dating apps from the Google Play Store
This Sugar Dating listing is an example of the apps that Google is now banning from the Play Store
Some of the sugar dating apps have garnered well over one million installations. One, called Spoil: Sugar Daddy Dating for Secret Arrangement, even defines the category in its Play Store listing when it says “here you can find other wealthy sugar daddies who are looking for a discreet arrangement, and you can also meet other attractive girls who are looking for generous men. Our mission is to help you find the mutual benefits relationship.”
As a tribute to the late Ron Popeil, the infomercial pioneer who passed today, “Wait! There’s more.” On September 29th, Google will seek to stop the use of spam text and graphics in app titles, icons, and developer names by updating the Store listing and promotion policy.
On October 4th, Google will be updating its Ads policies especially when it comes to the use of Android advertising ID. This ID tracks Android users as they browse the internet and open apps. Armed with this data, targeted ads can be sent to consumers. As Google says, “When a user deletes the Android advertising ID on a newer device, the advertising identifier will be removed and replaced with a string of zeros.”
Google will allow Android users to stop getting tracked for the purpose of receiving targeted ads
Google also plans on adding new examples and clarifications to some of its policies including an update of its ad promotion policies with more examples of prohibited ads and promotions to entice users to download a particular app.
