Apple Intelligence was a major talking point at Apple’s WWDC (Worldwide Developers Conference) this year. After so many years of laughably bad performance from Siri, the company seeks to overhaul the entire model with modern AI.
However, after seeing what Google has been up to with Gemini on Pixel 9, Gurman thinks Apple’s offering pales in comparison. The second iOS 18.1 beta is out and features no improvements to Apple’s AI features. This contrasts sharply with the impressive suite of features shown off for Gemini, including the ability to change a photo’s background.
Apple Intelligence is a long overdue redesign of smart assistants on iPhone. | Video credit — Apple
Much like the Apple Vision Pro, I doubt Apple would give up on a new category if its first offering isn’t the best out of the gate. The company is reportedly working on a Vision Pro 2, and will similarly continue to improve its AI model.
Gurman thinks Apple is lagging behind Google in AI by a factor of years. But, let’s be honest, there are lots of things iPhones have lagged behind in over the years. If Apple is confident enough to begin working on AI-powered robots, the company probably has grand plans for Apple Intelligence as well.
Let’s not forget the M-series chips which completely revolutionized Macs and left their Intel-powered counterparts in the dust.
