On the day of the world’s most profitable company’s CEO 60th anniversary, let’s look back at what that diametrical opposite to Steve Jobs’ temperament achieved for his nine years at the helm.
Apple’s performance under Tim Cook
Apple’s historical stock price
It’s not only the stock price, though, as a printing Federal Reserve lifts all boats. Apple’s profits and revenue margins have been spectacular ever since, and way above what Steve Jobs has managed to achieve in its best years at the helm.
Apple’s breathtaking financials
As for the number of said iOS devices in circulation, Apple under Tim Cook has put more of its devices in users’ hands than Steve Jobs ever dared to dream, hence the reason why its Services business is now raking in the highest profit margins of all Apple products.
Innovation under Tim Cook
More than 1.5 billion devices later, and with almost half of the phones that people in the US are using, Apple’s salami tactics has proven itself to investors. What happened with real innovation under Tim Cook, though, such as Apple’s notorious ability to give users something they didn’t even realize they needed until Apple provided it? Remember the iPod, iTunes exclusivity, or stuffing the world’s information at a finger-flick distance in your pocket?
We now have the widest selection of iPhone display sizes ever, 4.7″-6.7″, while Steve Jobs was against anything your thumb can’t reach across, for instance. In addition, the record-beating A-series processors that allow unique features like Dolby Vision video recording, and the popularization of multi-lens phone cameras can be chalked off to Tim Cook’s period, too.
We somehow doubt it, as Apple under Tim Cook has traded perfectionism for adaptability. Was this a small price to pay for becoming the world’s most iconic and profitable company, though? You tell us, but, in any case, happy birthday, Tim Cook, your 60th anniversary is celebrated by an Apple at its most ripe!
