This comes just as AT&T spun off HBO Max as part of a new venture called Warner Bros. Discovery that combined content from HBO, Warner, DC, and the Discovery network. Too bad, but the subscriber growth may have something to do with the HBO Max expansion last quarter that saw it appearing in many new global markets, especially in Europe where its movies and TV series are extremely popular.
Granted, the prices that some of those overseas HBO Max subscribers pay are much lower than in the US, but then again they would have been lost to pirating content or not shelling out for the service altogether.
“In any given month we’ve actively looked into how particular users are using the product, and we have technical features and capabilities to limit what I would call rampant abuse,” said John Stankey, and added that those HBO Max terms and conditions against password sharing are “customer-sensitive”, so they didn’t “see anybody complaining massively about it,” and the rising HBO Max subscriber count only comes to prove their point.
