- iPhone 13: $35 per month
- iPhone 13 Pro: $45 per month
- iPhone 13 Pro Max: $50 per month
The program may also include other services such as the Apple One services subscription program and AppleCare technical support plans.
Apple’s motive behind the program is apparently – and unsurprisingly – earning more revenue. The 2019 report had said that such a program would enable the company to generate recurring revenue. A typical Apple user upgrades their iPhone every three years, meaning they spend around $825 every three years on an Apple phone.
In contrast, someone using the iPhone as a service could pay $1,260 over three years ($35 x 26). When a user upgrades to a new model, Apple could sell the used device on the secondary market and earn even more money.
The advantage for the consumers would be that they won’t have to pay a big amount upfront and will be able to easily upgrade to the latest models every year.
We can expect Apple to formally announce the program by the end of 2022 or next year.