Once again, Apple promotes privacy on the iPhone
You get the idea. Apple says that all of this information can be protected by using the iPhone. As Apple says at the end of the ad, “Some things shouldn’t be shared. iPhone helps keep it that way.” For example, a couple are eating at a restaurant when the woman says, “On March 15th at 9:16 am I purchased prenatal vitamins and four pregnancy tests.” That normally wouldn’t be the type of personal news you would want to share. No one in their right mind would take a bullhorn and broadcast their credit card information to people that they don’t know.
When it comes to privacy, Apple has talked the talk and walked the walk. A couple of times it refused to open iPhone units belonging to accused terrorists for fear that the special software needed to perform this task could be broken down and passed along by hackers. That would make the data inside every iPhone user’s handset vulnerable. In both high-profile situations, the FBI had to rely on a third-party company like Israel’s Cellebrite to unlock the devices.
Apple’s decision to protect the privacy of its customers has at times put it at odds with the U.S. government. Earlier this year the FBI asked Apple to unlock a pair of older iPhone models belonging to Mohammed Saeed Alshamrani. The latter was accused of killing three people at the Naval Air Station in Pensacola, Florida last December. To prove that there was some information on Alshamrani’s iPhone that needed to be scrutinized by law enforcement, Attorney General William Barr noted that the alleged killer fired a round into one of his iPhones during a shoot out with the cops.
