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To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days.
1) PGC panel talks privacy, first-party data and avoiding a “last minute scramble”
PGC London 2025 was packed with insightful panels spanning a wide range of games industry hot topics.
Among them, NumberEight CEO and co-founder Abhishek Sen, AdInMo CEO Kristan Rivers, GameBiz Consulting head of ad monetisation Božo Janković and Usercentrics director of product management Valerio Sudrio came together to discuss privacy, ATT and the value of first-party data.
“The developer community views privacy as a hygiene factor, something you’ve got to do. I’ve always viewed privacy as a feature. Let’s embrace it,” said Rivers.
2) Pokémon TCG Pocket’s Space-Time Smackdown will shift to 2000s nostalgia with 140+ new cards
Pokémon Trading Card Game Pocket’s next pack expansion is just days away, set to add more than 140 new cards. The expansion will be Pocket’s biggest since its launch last October and will focus on Pokémon from the Sinnoh region of Generation 4.
Titled Space-Time Smackdown, the expansion is coming as Pocket’s revenue has fallen to a record low, down to $1.6 million in daily revenue on January 22nd. The previous expansion, Mythical Island, boosted revenue to record heights of $8.7 million.
3) Warner Bros. games president David Haddad to step down after 12 years
After 12 years as Warner Bros. Interactive Entertainment president, David Haddad is stepping down from the role. He will remain at the company for three months while his replacement is sought out.
“It has been an absolute pleasure working on and building our iconic gaming franchises, and I will continue to be an enthusiastic supporter of this talented team’s future endeavours,” Haddad said.
4) Supercell reveals rise in Hay Day active users with “growth virality” 12 years on
Supercell general manager of Hay Day Maya Hofree revealed during PGC London that the farming simulator has turned around a years-long decline in monthly active users, continuing to have a “consistently” stable performance even 12 years after release.
“The game is still relevant and still has a growth virality touch to it. If we want to deliver the best experience to players, we still have to grow,” said Hofree.
Another PGC Panel gathered to talk Epic Games Store Mobile, with Epic Games BD director, EGS mobile Sarah Thomson teasing “all of the things developers want facilitated” being possible on the store.
She was joined by Epic Games director of Epic Games Store biz dev Walter Somol, Playdigious head of business development Anthony Martinho and ustwo games commercial manager Jane Campbell, who discussed third-party stores’ potential value – or lack thereof – for premium publishers.
