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AI remains the hottest topic in tech. OpenAI pulled in record investment this month, and you can throw a stone in any direction and hit news of fresh funding for AI games projects.
The Practical AI and AI Advances tracks at our Pocket Gamer Connects conferences are hugely popular, with 10 hours of AI-focused content already taking place across our events this year.
Enter AI Gamechangers. You may have missed the stealthy launch of our newsletter dedicated to AI and machine learning this autumn, but it’s essential reading to keep up with this evolving field and its implications for the games industry.
AI Gamechangers is a weekly email newsletter (sign up here) focused on the intersection of artificial intelligence and the games industry. It’s not just limited to mobile, although given that’s our area of expertise, a lot of our interview subjects come from there.
We draw on our extensive network and years of industry expertise so that AI Gamechangers provides a unique, insider perspective on how AI and ML are shaping everything from game design to QA, monetisation, and UA.
The newsletter is free, and when you sign up, you can expect:
- An exclusive weekly interview with an industry innovator who tells us how they’re leveraging AI in game development, marketing, or other aspects of the games ecosystem. These interviews offer practical insights, explore ethical considerations and share case studies.
- Curated news and links related to AI in games, including updates on new technologies, industry trends, and relevant events that have dropped that week.
It’s already featured an impressive line-up of industry insiders, with interviews offering diverse perspectives on AI’s impact. There have been eight interviews so far, with loads more planned. Live on the Substack page now you can read these profiles:
- Guy Gadney (Charisma.ai) spoke about new ways to experience interactive narratives
- Elina Arponen (Quicksave) discussed AI adoption by games studios
- Yassine Tahi (Kinetix) explored AI-powered 3D animation for emotes
- Harry Holmwood (Magicave) told us how he’s leveraging AI for regular content generation
- Christoffer Holmgård (modl.ai) discussed AI’s role in game testing and multiplayer bots
- Kseniia Maiboroda (Elevatix) revealed her strategy for personalisation in mobile game monetisation
- Asaf Yanai (Alison.ai) spoke about market analysis and AI-generated video ads for marketing
- Tuomas Pelkonen (NORDIA Law) gave us the legal perspective and spoke about the impact on IP
Several common themes and hot-button topics have emerged across these different perspectives. Overall, they all believe AI will significantly impact the games industry, but they agree its implementation should be thoughtful, ethical, and focused on enhancing rather than replacing human decision-making.
“For us, it is very important that the human is designed in from day one,” Guy Gadney told us in the inaugural Q&A.
“It’s very important for all forms of the creative industries, not to sit back and grumble but to actively engage with the various technologies that are out there so that an informed opinion can then be had.
“There is still an enormous amount of fear about AI. And to my mind, that fear is born out of a lack of understanding, a lack of education, about how these tools work.”
Elina Arponen commented: “Our team has evolved over the years to be willing to embrace new things. We’ve discussed ethics, especially in the arts sector. We’ve had those ethical questions in the office, and they are difficult and important. [But] something we should keep in mind: it is coming, it’s happening. These are topics to discuss, but overall we are embracing AI. We will be left behind if we don’t know how to use it.”
AI technologies are evolving swiftly, and may impact places where you don’t expect it. M&A, for instance, currently relies on legal teams to compare hundreds of contracts and documents, and who bill by the hour. LLMs can do that extremely quickly; analysing and tagging documents is something they’re very good at. Will this mean corporate lawyers start to work differently during due diligence consultation?
Future interviews are already scheduled, including Gamelight discussing the role of artificial intelligence in UA, PopScreen Games talking about the disruptive force of AI in the games development scene, and more.
Whether you’re a developer, marketer, investor, or other industry professional, our weekly AI Gamechangers newsletter is a concise and informative Q&A with a top CEO or industry insider.
Sign up for free here now: https://aigamechangers.substack.com/
