How to keep players loyal, playing, and paying in a crowded market | Podcast

Mobile gamers are drowning in choices, but they’ll still spend — if your ad monetisation strategy speaks to their player type and why they downloaded your game in the first place. But it’s not enough to satisfy players; studios ring in the revenues when they combine services and a sense of urgency. 

This is where Mistplay’s latest Mobile Gaming Growth Report equips game devs and ad mon teams with a roadmap to profitable growth in 2025. Kyle West, senior director of marketing at Mistplay, joins hosts Brian Baglow and Peggy Anne Salz to unpack findings and show how developers can sharpen their marketing, maximise monetisation, and level up loyalty programs by crafting experiences according to player personas and gameplay preferences. 

He’s also joined by Oxana Fomina, well-known admon authority and founder of Gradient Universe, a game analytics consulting firm. She delves into her latest client successes to reveal standout strategies studios of any size can use to turn players into payers.

Listen in to part one of a special two-part series where we dig into how studios can sync UA with live ops for better results, take small but effective steps to scale web shops, and use FOMO as motivation while still adding value to limited-time events.

Listen. Learn. Enjoy.

What’s inside:

00:00 – Intro
04:24 – The Mistplay Mobile Gaming Growth Report
07:23 – Brand as a part of UA
10:17 – Utilizing first-party data effectively
12:05 – Aligning UA and LiveOps
15:00 – Actions for small studios
17:50 – Effective monetisation strategies
21:37 – Why web shops?
24:34 – Balance urgency with value
26:53 – Quantity vs Quality
28:57 – Advice for starting studios

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