In Disney’s recent rent earnings call, CEO Bob Iger said that some Hulu content would be incorporated into Disney+. This combined “one-app” experience will launch before the end of 2023.
This integration does not mean the end of individual apps. Iger said that, “While we will continue to offer Disney+, Hulu, and ESPN+ as standalone options, this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience.”
What Hulu content will make its way to Disney+ has yet to be clarified. There is no exact release date for this feature either.
On the same call, Iger said that Disney is planning to raise Disney+ subscription prices. Exact raises were not named, but Disney intends to increase prices for both the ad-free tier and the ad-supported plan. Disney and Hulu received price hikes in 2022.
According to Variety, this planned integration is a sign that Disney intends to continue its ownership of Hulu. Starting in January 2024, Disney could buy Comcast out of its 33% percent stake and completely take over the company. It is still unknown how Disney plans to proceed.
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