It’s no longer a big secret that the highly anticipated (by some) iPhone 12 mini has largely failed to convert its pre-release buzz into a satisfactory box-office result, unlike the other three members of Apple’s first-ever 5G-enabled handset family, all of which seem to be surpassing the initial expectations of their manufacturers, especially stateside.
Bigger is indeed better, at least in the eyes of US iPhone buyers
iPhone 12 Pro Max
Higher prices, more storage, more money
We’re talking about setting a new US Weighted Average Retail Price (US-WARP) record in the almost ten-year history of CIRP’s related measurements. Basically, the average price of all iPhones sold stateside between October and December 2020 came out at $873, up from an already solid $809 for the last three months of the previous year.
iPhone 12
At the same time, another big contributing factor to the rising US-WARP was the unprecedented enthusiasm of “iFans” for storage upgrades. Namely, it looks like roughly half of all iPhone 12 series buyers in the US in Q4 2020 opted for something other than an entry-level configuration, further boosting Apple’s chunky profit margins.
Apple TV+ is on the rise as well