- Infinix’s R&D centre will drive the lab’s development
- The Honor of Kings team will provide gaming expertise while MediaTek will contribute advanced optimisations
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Smartphone brand Infinix has partnered with Honor of Kings and MediaTek to establish a game research laboratory.
The strategic collaboration, which began some months ago, aims to drive innovation in mobile game technology and enhance players’ experiences.
By combining their strengths, the joint lab’s innovations will be integrated into Infinix smartphones, focusing on optimising game performance, network, and exploring AI-powered gaming innovations.
Infinix’s R&D centre will drive the lab’s development, the Honor of Kings team will provide gaming expertise, and MediaTek will contribute advanced optimisations to enhance mobile game performance.
Pushing boundaries
“We see immense potential in emerging smartphone markets, where mobile gaming is rapidly becoming a primary entertainment format,” said TiMi Studio Group business manager Jackson Jiang.
“This collaboration will allow us to deliver cutting-edge gaming experiences that delight players and push the boundaries of what’s possible on mobile.”
Infinix’s deputy general manager and CMO Lake Hu added: “As mobile gaming continues to surge in popularity, players’ expectations for high-quality, immersive experiences are higher than ever.”
“By uniting the technological prowess of Infinix, TiMi Studio Group, and MediaTek, and fueled by our passion for serving the next generation of thinkers and creators, we are positioning this joint lab to be a driving force for the next generation of mobile gaming innovation.”
