- The funds will also go toward helping brands engage consumers in more immersive ways
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Consumer tech company InMobi has secured a $100 million debt financing agreement from a joint venture between MUFG and Liquidity Group.
InMobi will use the funds to accelerate its AI development and deployment efforts and fund other potential AI-focused acquisitions.
This newly secured funding will also help brands engage consumers in more immersive and personalised ways beyond traditional advertising.
Reimagining advertising
“AI is the bedrock of both InMobi’s consumer and enterprise businesses, and we are using it to power the revolutionary lock screen experiences and InMobi Advertising’s platforms,” said InMobi CEO Naveen Tewari.
“We are reimagining how ads can be made truly native by driving superior engagement and outcomes for consumers, advertisers and publishers. We’re pleased to have the confidence and funding from MARS Growth Capital to further accelerate our growth trajectory.”
Liquidity Group and MARS Growth Capital CEO Ron Daniel added: “Liquidity, through its JV with MUFG, MARS Growth, is committed to growing the Asian tech ecosystem. As one of our largest transactions to date, this financing will help fuel InMobi’s next phase of AI-led growth.”