The feature will work similarly to the existing “Add to Story” function but with a focus on promoting another user’s profile. It will offer a straightforward way for Instagram users to direct their followers’ attention to other profiles, potentially increasing the shared profile’s visibility and follower count.
Enabling profile sharing on Instagram Stories opens up new avenues for discovery, engagement, and brand exposure, particularly beneficial for creators and businesses. Think about it—creators can collaborate with each other, and businesses can share profiles in Stories, drawing in potential customers and giving their brand a little extra spotlight.
It is still unknown when exactly this work-in-progress feature will be available to all Instagram users, but it is likely to be early in 2024, so stay tuned for updates.
