The new feature is part of a slew of functionalities the company announced on Tuesday, including a new way to create Reels from previously posted Stories. Now creators can share their Reels on both Instagram and Facebook, reaping the monetization fruits from both platforms.
Meta launched the Reels on Facebook feature earlier this year in yet another bid to compete with TikTok. The short vertical video format has spread around the social networks, manifesting itself in various platforms and services.
Alongside with the new option to post Reels to both Instagram and Facebook, Meta is allowing users to create this content much easier – just by transforming their previously posted Stories into Reels.
Image source Meta